Them: “View this email in your browser.” Me: No. How about you let me view your email as plain text, as I prefer it? How about you not shove your over-designed, image (without alt text) laden email, possibly AMP-driven, down my throat?
Comments
soooo many organisations waste manpower sending me shit I don’t read because there’s no text in my email. I wish it cost them more money to send those.
I actually don’t mind HTML e-mail. In fact, listening to those very long links in a plain text e-mail can be very time consuming and even annoying to the extreme.
I don’t mind HTML email. What I mind is non-valid HTML with crappy CSS. And I also mind not being given a choice. Oh, and the reason the links are so long is because UTM, (otherwise known as) tracking codes. That’s how they can track that an email has been opened. I mind that too. Email is not hard. Stop making it complicated.
Depending on the service being used, it’s a matter of enabling a setting to allow recipients the choice when viewing. It’s pure laziness. The only reason for not allowing that is to ensure that under no circumstances is the email’s formatting broken, which it will be if the email is viewed as plain text. Good newsletter design costs a lot of money, and so sometimes the client makes the call. But in this case, the designer should be overriding the client, because user choice and accessibility. Unlike with browsers, email clients are still stuck in the days of layout tables and super old, super weird CSS, because the engines on which the clients run aren’t really well supported and they don’t support nearly as much as browsers do.
soooo many organisations waste manpower sending me shit I don’t read because there’s no text in my email. I wish it cost them more money to send those.
I actually don’t mind HTML e-mail. In fact, listening to those very long links in a plain text e-mail can be very time consuming and even annoying to the extreme.
I don’t mind HTML email. What I mind is non-valid HTML with crappy CSS. And I also mind not being given a choice. Oh, and the reason the links are so long is because UTM, (otherwise known as) tracking codes. That’s how they can track that an email has been opened. I mind that too. Email is not hard. Stop making it complicated.
Depending on the service being used, it’s a matter of enabling a setting to allow recipients the choice when viewing. It’s pure laziness. The only reason for not allowing that is to ensure that under no circumstances is the email’s formatting broken, which it will be if the email is viewed as plain text. Good newsletter design costs a lot of money, and so sometimes the client makes the call. But in this case, the designer should be overriding the client, because user choice and accessibility. Unlike with browsers, email clients are still stuck in the days of layout tables and super old, super weird CSS, because the engines on which the clients run aren’t really well supported and they don’t support nearly as much as browsers do.