by

Originally published at customerservant.com. You can comment here or there.

It’s about time we start seeing some real crackdowns on this stuff.
Yesterday I had over one thousand attempted spam comments alone.
I know of people who have to deal with this on a much larger scale, and it’s
about time these people stop stealing bandwidth.
Furthermore, I think the people who purchase this kind of advertising should
also bear some responsibility, because if it weren’t for the fact that
people are actually buying the advertising, the problem wouldn’t be as acute
as it is now.
Then there are the people who actually buy into this stuff, and click, and
buy, and further perpetuate the problem.
They, however, are just really stupid, and as of yet there’s no way to
adequately punish stupidity.
I haven’t figured out how to drown people in the gene pool yet.

Jumpstart Technologies had offered free movie tickets for e-mail
addresses

The Associated Press

Updated: 6:04 p.m. ET March 24, 2006

URL: www.msnbc.msn.com/id/11996880/

SAN FRANCISCO – An Internet marketing company that offered free movie
tickets in exchange for friends’ e-mail addresses agreed to pay a
$900,000
fine to settle charges it violated federal anti-spam laws, authorities
said
Friday.

Jumpstart Technologies LLC of San Francisco was accused by the Federal
Trade Commission of disguising commercial e-mail as personal messages
and
misleading consumers about the terms of its FreeFlixTix promotion, FTC
staff attorney Lisa Rosenthal said.

“This was a pretty cut and dry case of deception,” Rosenthal said.
“The law
enables consumers to block commercial e-mails if they want to, and
this was
subverting consumers’ ability to do that because it looked like it was
coming from friends.”

A call to Jumpstart’s defense lawyer was not immediately returned
Friday.

The civil settlement was filed March 22 in federal court in San
Francisco
and prohibits the company from further violations of anti-spam laws.
It
does not include an admission of guilt.

The complaint alleges that Jumpstart, which operates direct marketing
campaigns for advertising partners and collects marketing information
for
sale to third parties, sent mass e-mail promising tickets in exchange
for
the e-mail addresses of at least five friends.

The company then sent multiple e-mail to those friends with deceptive
subject lines and headers including personal greetings intended to
circumvent spam filters, according to the complaint.

Some people who wanted to join the promotion were asked to submit
credit
card information to an advertising partner, and others had to pay a
late
charge to cancel the offer, the complaint alleges.

The company was accused of violating a 2003 law that set strict
guidelines
for businesses that send commercial e-mail and set penalties for
spammers.

In the complaint, the FTC accused Jumpstart of sending commercial
e-mail
with false or misleading “from” lines, failing to clearly identify its
messages as advertising, and failing to clearly inform recipients that
they
could opt out of receiving more e-mail.


Respond

Leave a Reply

Write a Comment

Comment

Your email address will not be published. Required fields are marked *