86% of disabled people will spend more money to use a website that is accessible because they appreciate the effort – PwD are more loyal and will pay more. The click away cost is high!
People with disabilities don’t spend more to use accessible sites out of the goodness of our hearts. We pick the accessible site first, and then deal with any possible price increase, because it’s either that or we can’t buy the product.
The implication here seems to be that sites should be accessible because the willingness of people with disabilities to put up with spending more money to use an accessible website means an easy way for businesses to make higher profits.
Web accessibility isn’t a get-rich-quick scheme. It’s the right thing to do. I’m all for a business case, but this is akin to some sort of passive income scheme, and really, it’s sick.